CHAPTER 2: THE BUSINESS VISION AND MISSION

 The organization must have a vision and mission to be more successful and develop towards on their business and the global world today. It is become the organization strategy to achieve their goals.

The short term objective becomes the vision statement of an organization. For instance, Procter & Gamble’s vision is to be, and be recognized as, the best consumer products company in the world. While, the mission statement defines as, long term objective and strategy that must be executed to achieve organization goals. When the organization create the mission statement they must alert and know about what is the organization operation and what it want to become in the future. Furthermore, the manager can arrange the business and employees according to the mission to get organization goals. The successful mission of the organization can be seen through the positive customer participation.

Another, the mission statement component can be success with the organization actions. The organization must know their focus customer, serve the products and services that customer need, use the technology like Facebook, blog or other website to introduce and sell company products and services, take a responsibility to the customers and employees condition.