CHAPTER 4: EVALUATING A COMPANY'S RESOURCES, CAPABILITY & COMPETITIVENESS

   This week I learn about the business strategy. How we manage the business to achieve goals? haa, mai nk oyk...we must improve the product design, lower price with a high quality, do more marketing process, use skill workers and so on.

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   In addition, the organization must properly use the two main company resources, call as tangible and intangible resources.

1. tangible eg :  equipment, manufacturing resources.

2. intangible eg : brands, image, reputation assets.

  

 Furthermore, identify the company SWOT analysis is important to compete with other company in the market. For instance, if the workers are lack of skill, company can send them to any seminar related with their courses to encourage and give them more knowledge. 

  

 Lastly, I want to share about the concept of a company value chain that is a combination between the primary activities and support activities.

1. primary act is creating value for customer.

    eg : (at the hotel) check-in & check-out, housekeeping, room services.

2. support act is enhance the performance of the primary act.

    eg : trainning hotel staff.

*benchmarking : learnng how other companies perform and borrowing their " best practices "