WEEK 7: STRENGTHENING A COMPANY’S COMPETITIVE POSITION

  In this chapter I learn about offense and defense strategy of the business. Offense refers to the business that exploits competitor weaknesses to get a better chance to success. There are special kinds of offensive which is blue ocean strategy that offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand. 

   While, defense means the business that introduce new features, new models and broaden its product line to close off their weaknesses.

    Another thing, it is important to the business to be aware of the nature of first-mover advantages and disadvantages, because competitive advantages can spring from when a move is made as well as from what move is made. For instance, panadol have a copyright for 20 years, so in that time other competitor cannot copy the product and it can sell for a high price. 

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   In addition, outsourcing strategies define a narrow scope of business operation.  For example, focus on product, service and consultancies. Then, join venture (JV) as a partnership strategy that sharing in its revenues and expenses.