Tuesday, 12 November 2013

CHAPTER 8: STRATEGIC FOR COMPETING IN INTERNATIONAL MARKETS

It is benefit among the company to enter foreign markets to develop business to the world wide, can gain more customer and profit . However, before the business enter to the foreign markets it must face many obstacle or barriers to get success in that field. for instance, political and economic risks.



As a seller, business must produce the product that match to the customer needs and preferences, culture and their various norm.

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