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In my opinion, this restaurant is interesting because it serve Japanese cuisine and had use halal ingredient in their food. I'm also salute to Pn. Asnidar because she have high strength to stand up again after the business is going down. There are a lot of barriers that she must to face it. for instance, to get halal certificate from JAKIM, to gain trust from supplier, to find trustworthy workers and so on. The common strategy that she use in the business is to understand customer needs, get a strategic location, brand awareness and make a promotion.
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